For TEDxAmsterdamWomen's 10th anniversary we created the theme The State of Mind. At its heart is a big goal to create a state of mind in the next 10 years where gender bias has been eliminated and TEDxAmsterdamWomen, a separate women’s event, is no longer needed.
Production video:
#TEDxAmsterdamWomen #TheStateOfMind #genderbias #ideasworthspreading #TEDtalks #TEDx #TED
Client: TEDxAmsterdamWomen
Agency: Nomads
My role: Art Direction and Design
Mockup designs for H&M
This is a perfume collection for a secret customer in Florence. I wanted to create an original perfume serie with innovative and futuristic shapes. The perfume comes in two different colors and fragrances, both to attract women and men.
Final Project at Florence Design Academy
3D Packaging Design, Art Direction, Branding
Hunkemöller Valentine Campaign.
Rebranding of the website for Bose.
Prototype link:
https://www.sketch.com/s/b30eb11a-07a0-4e16-b00f-a8c862269eab/a/8EovK3/play
(Open with Anima to see the animations)
Client: Bose
My role: Art Directon, UX/UI, Animation
The idea behind the project was to hack or make an "add on", with the help of a 3D printer, on an already existing object in real life. We decided to make an "extended ear", and with it, you can hear sounds more intensively and clearer, especially when you are in the forest or in other peaceful places. We wanted to create something visually beautiful and something weird that people might stop and laugh at!
We had an exhibition at the design studio Form Us With Love situated in Stockholm, http://www.formuswithlove.se
Client: Form us with love http://www.formuswithlove.se
Agency: Form us with love, Stockholm
My role: Art Direction, Photography, 3D Design, Filming
Rebranding and creation of website for the Dutch E-Bike brand QWIC
In collaboration with the Dutch Digital Design firm Boorieland (https://booreiland.amsterdam)
Branding design and conceptual work for a newly opened vegan restaurant chain in Amsterdam!
The Asian influenced Moyagi Karaoke bar in Stockholm reached out to me because they wanted their logo as an animated 3D logo, which I gladly helped them with.
Client: Moyagi Karaoke Bar in Stockholm
My role: 3D & animation
Rebranding of the Swedish innovative empowering bag company for ladies all around the world.
The company Bookmark gave me a brief to design the cover of the new thriller book "Tiggaren", written by Sofie Sarenbrant. I wanted to create a depth in the picture, so I embedded the letters into the flowers to make it look more alive.
You can find the book here: http://www.adlibris.com/se/bok/tiggaren
Client: Bookmark
My Role: Art Direction, Design, Illustration
This is a product I presented for the packaging design firm called, Now Even Better, located in Amsterdam. I was inspired by the nature of my beautiful homeland, Sweden; its deep forests, pure lakes and delicious berries and fruits. I wanted to create a classic and timeless cider which symbolizes the Scandinavia I love.
Client: The agency Now Even Better, located in Amsterdam
My role: Art Direction, Concept, Packaging Design, Branding, Illustration, 3D Design
A new design for Liefmans, the Belgium beer brand, which will be launched in stores. While creating the new design and pattern of the bottle I was inspired by the shape and appearance of oak leaves. The pattern is made both in Illustrator and by hand.
Client: Liefmans
Agency: Moka Design Agency, Brussels
My Role: Packaging Design, Branding, Illustration
Client: Oceanco - freelance work for the Agency Colourcake in AMS
My Role: Art Direction and Print Design
Oceanco gave me the opportunity to work with them in designing, developing and printing their magazines showcasing one-of-a-kind yachts from around the globe. The magazines are consciously created using high quality recycled paper and innovative ink solutions.
Above the Beyond is a perfume collection, designed in consideration of the gender issue. The intention of the project was to make both men and women feel curious about the perfume serie and feel attraction towards it. This is just one of many bottles and every bottle is named after a number and not a name. Also each one of them comes in one unique colour.
I wanted to find the perfect unisex feeling, which I tried to reflect in the design of the collection.
Personal project
Branding, Packaging Design, Graphic Design, Art Direction
The Pampers Recycling App was created to encourage parents to recycle their baby’s diapers and to raise more awareness around the diaper waste issue in a positive way. That is key to make recycling diapers top of mind.
Client: Pampers
Agency: Nomads Amsterdam
My role: Art Direction, UX/UI Design, Concept, Branding, Graphic Design
Client: Catwalk Junkie
Freelance work for the Agency Colourcake in AMS
My Role: Branding & UX/UI Design
Catwalk Junkie is a ‘feel good’ fashion brand from Amsterdam. What started in 2009 with just a rack of statement tees and sweats, has now grown into a complete wardrobe of radiant eye-catchers made from top-notch materials. I got the opportunity to help them develop their branding and UX/UI Designs.
I have designed the new graphic identity of one of the biggest Swedish construction companies, Installatörsföretagen. I wanted to highlight the futuristic, digital and ecological aspects of the company for its future growth. I also wanted to create a interesting form of the logotype, like an installation of a house roof.
Client: Hummingbirds, advertising firm based in Stockholm
My role: Branding, Graphic Design, Art Direction
I have designed this clothing collection for the international music and event company MONOCHROME, who arranges big parties and festivals around the world.
Client: Monochrome, Tel Aviv
Freelance work
My role: Concept, Design and Branding
I created the branding and packaging for a Danish medical vitamin company. The identity is playful and optimistic with warm and soft shapes.
Client: 2 Doctors
My role: Branding, Packaging Design and Illustration
Graphic Identity for the Belgium Design Agency MO KA, in Brussels. I was inspired by the California Coast life while creating the new design.
Agency: MO KA Design Agency
My role: Branding, Concept and Graphic Design
This is a perfume collection for a secret customer in Florence, who asked me to design a perfume. I wanted to create an original perfume serie with interesting shapes. The serie comes in two different colors and fragrances, both to attract women and men.
Final Project at Florence Design Academy
Packaging Design, 3D, Branding
This is a identity for a portable art galleri which was placed and presented in the city on panorama screens. The artworks by different artists could be seen from three different angles, therefor the name.
Personal Project at Forsbergs Design School
Branding, Graphic Design, Art Direction
Danderyd Heart Clinic asked for help to create a new graphic identity for their heart fund, called Stiftelsen Hjärtat. They also needed help to promote themselves in a positive way. Therefor we created this simple and direct identity with playful pictograms instead of frightening hospital pictures.
Project from Forsbergs Art Director and Design School
Client: Danderyd Heart Clinic
My Role: Graphic Design, Branding, Art Direction
This a exhibition of Man Ray for Moderna Museet. It is focusing on Man Ray´s obsession against his muse, Elisabeth Miller. Obsession is therefor the theme of the work. The poster is covered with a handwritten text saying Elisabeth over and over again. I wanted the viewer to react to it, as it breaths the theme obsession. The invitations is built up by the same way, repeating the receivers name.
Project from Forsbergs Art Director and Design School
My role: Art Direction, Print, OOH, Graphic Design, Concept, Typography
The german design agency situated in Berlin, BANK, gave us a brief. The brief was to create a secret group, a society or a sect. We came up with this crazy idea to create a sect who is totally obsessed with the idea that all crabs in the world are evil. They are the reason behind all the tragic accidents in history and they want to destroy the life of the humans on earth. The sect have been collecting many paper archives and evidence of this. We covered a room with faked maps, documents, photographs and mathematical calculations.
Project at Forsbergs Art Direction and Design School, briefed by the German design agency in Berlin called BANK.
My role: Art Direction, Concept and Design
Welcome to The Drunken Bulldog! Sit down and have bottle of our own home brewed beer and listen to rumors in the cozy and rustic bar. You will get several good laughs and you will definitely smell the new grilled food, so watch out your stomach won’t be able to resist it. And if you are lucky, you might also see mythical Drunk Bulldog himself.
Personal Project at Forsbergs Design School
Branding, Graphic Design, Packaging Design, Art Direction, Print
I created the branding and illustration for a Danish medical vitamin company. The identity is representing the two doctors and the concept in a beautiful illustration.
Client: 2 Doctors
My role: Branding and Illustration
The food is decreasing on our planet and soon there is not going to be enough food for everyone. Eating insects can be the solution, because they are both full of protein and will increase the climate problems we have. In Asia people are already eating them. Therefor I have launched a wine serie, made specially to drink while eating insects. Every bottle is made for the different groups of insects, for example butterflies or grasshoppers.
Project at Forsbergs, briefed by Henrik Nygren, one of Sweden’s most famous designers (specialized in print and typography)
Art Direction, Concept, Packaging, Illustration, Graphic Design
Graphic Posters inspired by movies, brief given by the famous designer Christian Altmann from Switzerland.
Project at Forsbergs, briefed by Christian Altmann
My role: Graphic Design, Illustration, Print
Content design I made for Vichy and La Roche Posay when I worked at the firm Mindjumpers in Copenhagen.
Agency: Mindjumpers Copenhagen
Client: Vichy, La Roche Posay and L'Oréal
My role: Filming, Photography, Retouching, Creating Social Content
This is a new design of the Hair product brand Bed Head. I wanted to create a new cleaner and minimalistic look.
Personal Project
Client: Bed Head
My Role: Packaging Design, Rebranding, Concept
I contacted the makeup brand Lumene and I pitched a idea for them. I wanted to make a makeup collection for men, in packages which are reusable. With reusable packages the customer can go to their local store and buy refills of makeup, instead of buying the whole product over and over again. You only need to buy the package once and we save the enivronment. I also wanted to make the collection more special and funny, so I decided to redesign cans, jars, and food tubes with the ecological makeup.
Final project at Forsbergs
Client: Lumene
My role: Art Direction, Filming, Packaging Design, Graphic Design, Rebranding, Concept, Retouching
This is a rebranding of the very well known swedish brand WASA bread. I wanted to create a funny and appetizing shape of the packaging and made a triangle shaped collection. The logo symbolizes both the brand name and the shape.
Project at Forsbergs Art Direction and Design School
Client: Wasa
My role: Packaging Design, Rebranding, Concept, Graphic Design, Photography, Retouching
Content design for Essie which I created while I was working at Mindjumpers in Copenhagen.
Agency: Mindjumpers Copenhagen
My role: Concept, Graphic Design, Animated Gif, Social Content Design, Photography, Retouching
The very first painting is reflecting my idea of three personalities of three powerful women. I have been choosing out parts of that painting and then I have made them into separate paintings. They are all made in acrylic colors.
